Equestrian Online Profile //

Equestrian Online is proud to stock a wide range of quality products from internationally renowned suppliers.  We are constantly reviewing and adding to this range, to supply you, our customers with the best there is for you and your horse!


Equestrian Online is NZ-based and sells a full range of products from the world’s top suppliers including:
  • Professional's Choice
  • EA Mattes
  • Zilco
  • Archer Equine
  • Hidez
  • Pro-Dosa Boost
  • Stowaway
  • EZ Ride Stirrups
  • Tuff Rock
  • Polar Equine
  • Carr & Day & Martin
  • Woof Ware
  • Magic Brush
  • Endura Max
  • Myler Bits
  • Avia
  • Waterboy
  • Tuff Rock
  • Syncroflex
We are dedicated to supplying products we have used, love and trust so our customers will have confidence in the products they are purchasing. Our range or equestrian supplies includes:
  • Rider Attire
  • Horse Boot Leg Protection and Care
  • Endurance and Trekking Equipment
  • Stable Accessories
  • Grooming and Medical Care 
  • Stirrups and Stirrup Leathers
  • Girths and Cinches
  • Saddle Pads
  • Luggage
  • Bits
All our products are proven to perform over and over again and use  leading-edge technology. We have products for all disciplines, including:
  • Endurance and Competitive Trail Riding 
  • Western Riding
  • Rodeo
  • Eventing
  • Dressage
  • Show Jumping
  • Show Hunter
  • Showing
  • Pony club
  • Breeding
  • And for those who simply ride for the pleasure of it.
At Equestrian Online we are here to help, first and foremost, so if you have any questions or queries feel free to contact us.

Our products are competitively priced. We take pride in being customer-focused and of our superb after-sales service.


Equestrian Online was developed by Chris Enstrom and Ursula Keenan to provide customers with a stress free, informative and supportive shopping environment. Both Chris and Ursula have ridden competitively in Endurance for a number of years, along with breeding, starting and re-educating horses.

Ursula has represented New Zealand in Endurance at 3 * International Level, and groomed at the very highest levels around the world, including World Championships, and for many New Zealand National Champions. She has trained and exported many horses for the overseas market, both in New Zealand and Australia. She understands what it takes to be on the top of your game and how much of a part great Equestrian Products play in this.

Ursula also has a background and passion in Customer Service, and believes this to be the number one priority in any business.

Chris has ridden to 3* National Level and Groomed for National Champions in both New Zealand and Australia.  He has also managed large numbers of export horses and travelled overseas with them.

Chris and Ursula, together with their family, also run a small Arabian stud in Southbridge, Canterbury.

When you shop at Equestrian Online you are dealing directly with Chris and Ursula so you know you are getting a personalised service.




We thoroughly enjoy attending events, interacting with customers and seeing their amazing horses out competing, so look out for us at competitions, and if you would like to see us at a competition near you, let us know.

At Equestrian Online we want to make sure every purchase is perfect, so if you have any queries or questions regarding your purchase, or something you may like to purchase, please contact us so we can ensure you have what you need.


Equestrian Online proudly sponsored the 2014 World Equestrian Games New Zealand Endurance Team!
Our amazing riders and their equally fabulous horses chose the best our range had to offer.
The horses travelled from New Zealand to France in Hidez Compression Suits and used the Hidez Compression Ice Socks during competition.
They also competed in their choice of Archer Equine Saddle Pads, Zilco Endurance Strapping and Tipperary Sportage Helmets.




Featured Products

Endura-Max

Endura-Max

ENDURA-MAX is an essential everyday electrolyte, salt, calcium and magnesium supplement specifically designed to support the unique nutritional requirements of endurance horses. When endurance horses sweat, they lose significant amounts of essential electrolytes, and during long rides, calcium and magnesium. When these essential nutrients are lost, acute deficiencies may occur and result in such conditions as thumps and tying-up. ENDURA-MAX contains sodium and chloride to help maintain normal electrolyte balance in body tissues and aid recovery. Potassium, magnesium and calcium are also included in balance to assist in maintaining cellular integrity and healthy nerve, muscle and cardiac function. ENDURA-MAX is essential in supporting elite equine athletes. USES: •Daily electrolyte and salt replacer •To assist in the rehydration of hardworking horses •As a supplement prior to, during and after endurance rides 2kg (33 standard doses*) DIRECTIONS FOR USE: ENDURA-MAX should be fed to endurance horses during competitive rides, hard training and recovery. Adjust the amount fed depending on the level of exercise and environmental conditions such as humidity. The following recommendations are for a horse with a mature body weight of 450kg and should be adjusted accordingly. 30 - 60g*: 1 scoop = 30g •prior to extended travel to ride base •night before commencement of the ride •prior to commencement of the ride (especially in hot, humid conditions) •in each feed for 3 - 4 days following the completion of a ride 30 - 90g: 1 scoop = 30g •at each vet check or approx. every 2 hours during the ride •after completion of the ride ENDURA-MAX should be mixed well with feed or administered orally by syringe. Make a paste of 30-60g. ENDURA-MAX is also available in a convenient paste form as ENDURA-MAX PLUS Buffered Oral Electrolyte Paste for use during rides. A veterinarian should be consulted before giving electrolytes to a horse that is not willing to drink water.
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Price: NZ$79.99 NZ$67.99

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Tipperary Sportage Carbon Grey Helmet

Tipperary Sportage Carbon Grey Helmet

***** APPROVED TO NEW STANDARDS ***** An attractive, innovative design at the cutting edge of style. Engineered for comfort with a fully ventilated system to ensure optimal airflow around the rider's head. This feature makes it perfect for long rides. A durable, soft, flexible peak raises the bar in safety and protection from the elements. Adjustable chin strap with 4 point leather harness for added comfort and a better fit. Removable and washable lining. Reflective rear trim provides maximum reflective luminescent glow at low light conditions for a safer ride. Lightweight, high density ABS shell, starting at only 430g ASTM-SEI Certified (ASTM F1163-04A)
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Price: NZ$189.99 NZ$169.99

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Professional's Choice VenTECH Standing Wraps

Professional's Choice VenTECH Standing Wraps

An easy solution to wrapping, now with VenTECH technology. Plush poly fleece leg bandage with ventilated neoprene exterior and secure hook and loop closures. VenTECH ventilated, limestone-based neoprene conforms to your horse, allows heat and moisture to escape, and keeps your horse cool and comfortable. Easy to apply, these wraps are great for treating injuries or strains and can be used for shipping. 30-day money-back guarantee/six-month warranty or as required by law. Available in Black & Chocolate. Sold in pairs.
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Price: NZ$169.99 NZ$118.99

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Latest Products

Professional's Choice VenTECH Elite Glitter

Professional's Choice VenTECH Elite Glitter

As an incentive to conscientious horsemen who realize the benefits of booting all four legs, we are offering a Value 4-Pack which contains a full set of both front and rear VenTECH Elites at a substantial savings. We receive countless affirmations from horsemen crediting our Sports Medicine Boots with saving their horses from catastrophic leg injuries. According to a study conducted at the University of Minnesota, thoroughbred race horses booted with front SMBs exhibited increased comfort wearing the boots as they shifted their weight forward. Combining the high level of protection and energy absorption with minimal effects on the gait, the Sports Medicine Boot is a valuable tool in prevention of lower limb injuries during training and performance, as well as a valuable addition to the treatment regime for rehabilitating horses with limb injuries. Booting all four legs allows the horse to comfortably maintain its normal distribution of weight.
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Price: NZ$369.99 NZ$258.99

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4 Piece Grooming Kit

4 Piece Grooming Kit

All the essentials for everyday use, all colour matched to suit your stable scheme. The kit contains: Soft Touch Flexible Body Brush Soft Touch Dandy Brush Soft Touch Mane & Tail Brush Deluxe Hoof Pick with Brush
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Price: NZ$32.99 NZ$29.69

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Syncro-Gastro

Syncro-Gastro

DIRECTIONS FOR USE: Loading dose ( 2-4 days ), 2 x 25 g / twice daily / 500 kg Maintenance dose, 25 g / twice daily / 500 kg Proactive maintenance dose for horses prone to ulceration 15-25 g / day 1 scoop = 25 g ACTIVE INGREDIENTS L-GLUTAMINE L-THREONINE APPLE PECTIN SOY LECITHIN COMPLEX MAG-GLUCONATE
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Price: NZ$137.99

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